Book Summary: Mind Your Own Business

Cheerleaders are thermometers, while true leaders are thermostats. Where thermometers measure the weather, thermostats change it. This is the perfect analogy in my opinion. While thermometers stick their fingers in the wind to see what direction the wind (or crowd) is going, the true leader determines his or her course and follows it. They do that which they believe is best for everyone involved. Often true leaders have to change opinion before they can be recognized as a leader. They are willing to do this in order to make a true difference.

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You ain’t ever gonna get rich selling $20 items. Seriously, include some higher priced goods and services in your marketing. You’ll get less sales, but more profits. You won’t know if they sell until you try! But don’t fall into the trap of selling any old thing because you get a high commission. Integrity is important, too.

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Many have all the hair removed. Some prefer to leave a tiny strip of closely-shorn hair in the front. It is now common for men as well as women to ask for Brazilian Waxing.

Building a successful business is hard work – most of it devoted to finding customers. Even if most people can use your product or service you still need Women’s Adidas Pureboost Xpose Fake Yeezy a marketing strategy to reach them and a persuasive sales message to close sales.

Often, the larger the company, the less marketing serves the individual sales professional. In corporations, it seems the norm for marketing is to concentrate on selling “the brand” and not products and services. Corporate marketing sells ‘the logo’ to trigger trust and positive emotions when people see it. Not all, but most, traditional marketing leans on advertising which fails to work directly for you in attracting new prospects and leads.

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